Personal Marketing for a Personal Experience

The farmer's market has a highly personal aspect that would be difficult to maintain with traditional marketing mechanisms.

But, personal notes and recommendations from the farmer's market, floated to lucky recipients by helium balloons, might preserve and propagate the personal nature of the farmer's market experience while providing fun for both the creator and finder.

The littering aspect of helium balloons may prevent this specific idea from being popular, but apparently, latex balloons are both organic and biodegrable!