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Sunday, February 12, 2006

Coffeehouse + Mass Transit - Driving



Very few things are more ubiquitous in the American morning routine than drinking coffee and driving to work. Maybe they could be combined and improved into a mobile coffeehouse?

People spend a lot of time and money on cars and coffee. The current reimbursement rate for gasoline is 48.5 cents, even on a commute as short as 10 miles + a cup of coffee ~= 10$

Add in wifi access and the ability to meet with people, and the proposition might be attractive.

Non-technically, I think a key aspect would be to recreate the warm ambience of a coffeeshop on a bus or train car. And, it is important to pick good routes.

Technically, a main challenge would be to have automated coffee generation in such a way that it doesn't offend the coffeehouse spirit (maybe a transparent coffee system that runs throughout the bus?). Also, automated payment and spill-proof cups would be necessary.

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